The Online Dating Industry

At $550 million dollars in annual revenue, the lucrative nature of the online dating industry has spawned intense competition amongst players.

With 63% of costs going to paid advertising, it’s no wonder we’re bombarded with ads for the latest and greatest matchmaking service, promising love, sex, and beautiful people. Adding to the noise level, there are currently over 1000 different online dating services to choose from. Finding the best sites is a daunting task.

The major players are constantly running special promotions, changing ownerships, and going in and out of business. Because of the volitile nature of the online daitng industry, I’m not going to cover membership specifics here. Rather, I’m going to give you a brief rundown of what you really need to know about the best paid dating sites.

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